Woolow pillow was such a plush sleeping experience, the sort usually reserved for the most luxe of hotels. It’s the kind of pillow that you can just sink into, and I mean that in the best sense. Favourite thing about this pillow: It can sometimes be the case that pillows designed for support can be a bit too firm and can feel a bit clinical. However, the wool filling in this pillow gives it a real soft feel which allows you to fluff and plump it however you like. I think it’s definitely helped contribute to a better night’s sleep.